Our mission is to grow sustainability by offering consumers more sustainable vegan choices. We focus on what can be achieved when consumers choose vegan plant based products. We want to offer guidance and encourage more sustainable product purchases. Additionally, we support the growth of companies who excel in the plant based sector.
Our approach to sustainability
Small changes made at scale have a large effect. We want to ensure we help move the needle in a measurable way.
By making plant based choices we can help reduce CO2e emissions, preserve water supply and promote biodiversity.
Our goal is to fast-track the identification and presentation of more sustainable products so action can be taken sooner rather than later.
Consumers should have clarity and the option to choose more sustainable products in a trusted way from multiple producers.
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