Our Fashion Choices are Important
Every product we purchase sends a valuable signal to producers and retailers. Consumers play a vital role in defining what is acceptable. There are many ways to determine whether a product has been produced sustainably by looking at the materials used in production.
The Impact on the Environment
In our research we came across a from WRAP (Waste and Resource Action Programme), which presents some stark findings – the footprint for an average family’s newly bought clothing, including washing and cleaning is estimated at: –
- water needed to fill over 1,000 bathtubs
- weight of over 100 pairs of jeans
- carbon emissions from driving an average car for 6,000 miles
The report covers in some detail how you can help by:
- buy clothes with lower impact fibres
- extend the useful life of clothes
- increase your use of pre-owned, re-usable clothing
- reduce laundry impacts
- keep clothes out of landfill
Please find the report here
