Planet Arborist

James is Deals Director and a founding investor in Planet Arborist.
Before investing in the Planet Arborist in 2019, James spent nearly 20 years working in M&A. During this time he met with founders John and Gilbert when they were working out how to democratise raising investment for growing businesses. The three of them hit it off immediately, sharing a passion for people, businesses and doing something that truly benefits our planet.
Over the last 20 years James has worked with many entrepreneurs, helping them grow their businesses, expand internationally and ultimately create value.

What is your favourite quote?

“How hard can it really be?”

Ideal Birthday

Walk the dog in the morning, head off to watch a rugby international followed by an evening out with friends (singing compulsory)


• Revisionist History
• Business Wars
• The Guardian – Audio Long Reads

Any good at networking?

Pretty awful, far too direct with people


He thinks he’s a talented skier, but in truth despite many lessons he is rubbish